Author: Jan Pavelka

Sora by OpenAI: The future of text-based videos is here. Now free.

Posted on by Jan Pavelka

Imagine this…

You type a few sentences describing a scene — something like:
“A girl runs through a snowy forest as soft snowflakes fall from the sky.”
— and within seconds, you’re watching a short video that looks like a movie trailer.

Unreal? Until recently, yes. But not anymore.

Meet Sora – OpenAI’s newest technology that takes generative AI to the next level — this time in the world of video.

Now, the tool is even available for free (with certain limitations) to non-paying users.

What is Sora? (Text to Video AI Tool Review)

Sora is an advanced text-to-video AI model developed by OpenAI — the creators of ChatGPT. This tool can generate video clips based on written text, accurately reflecting the description not only visually but also contextually — including realistic motion, lighting, and atmosphere.

Sounds like science fiction? That’s exactly the kind of tech entering the real world right now.

What Can Sora Do?

Sora is far more than a random animation generator. Under the hood, it has powerful capabilities that even seasoned video editors will admire.

1. Realistic Scene Animation

Sora understands spatial depth, perspective, and movement. The videos it produces feel as if they were filmed with a camera — featuring motion, background blur, natural lighting, and lifelike character animation.

2. Understanding Complex Text

The model interprets short and long descriptions, grasps metaphors, emotions, and mood. Try something like:
“Retro robots dance on a beach during a sunset in the 1980s”
… and you’ll get an animation with just that vibe.

3. Visual Creativity

Sora blends realism with artistic styles. You can create videos in anime, oil painting, sci-fi, documentary, or children’s animation styles.

4. Longer Videos

Unlike most generative tools (like Runway ML) that only generate a few seconds, Sora can already create up to 60 seconds of continuous footage — and it’s improving fast.

Who is Sora for?

Sora unlocks incredible possibilities for many professions and creatives:

  • Filmmakers & screenwriters – For storyboards or prototype scenes
  • Teachers – For visualizing concepts (e.g. volcano eruptions, medieval cities)
  • Influencers & marketers – Unique content without cameras or actors
  • Game developers – Prototyping environments and cutscenes
  • Musicians – Low-cost music videos
  • Web developers – Video content for websites

Is Sora Publicly Available?

Yes! Sora is now freely available to everyone. OpenAI initially rolled it out to selected creators, designers, developers, and researchers. Today, even non-paying users have limited access.

The good news? Generated video samples are already publicly viewable on OpenAI’s website and social channels. And if progress mirrors that of ChatGPT, wider availability — possibly even as a ChatGPT plugin — is only a matter of time.

What’s the Community Saying?

Excitement is high, but there are important questions too:

  • How will copyright work?
  • Will AI replace filmmakers or just enhance their creativity?
  • What about ethical concerns and deepfakes?

Thankfully, OpenAI takes these seriously. Sora will be released gradually, with a strong focus on safety, transparency, and misuse prevention.

The Future? It’s Already Here

Sora proves that the future of creativity is changing before our eyes. It’s a milestone — not just in AI, but in how we create visual content. What once required Hollywood budgets is now within reach of everyday creators and businesses.

Tip: Follow the Journey

Want to be among the first to try Sora?

  • Check OpenAI’s official website
  • Subscribe to updates or turn on notifications on their YouTube channel

If you’re curious about more AI tools or want to learn how to use them in your business or creative process — stay tuned to our blog.
The future is now — and its name is Sora.

Pagespeed insights: Improved Loading Speed for PageSpeed Insights Test

Posted on by Jan Pavelka

In today’s digital world, website loading speed plays a crucial role not only in user experience but also in SEO. A fast website means lower bounce rates, higher conversions, and better rankings in search engines.

As an experienced web developer, I offer a comprehensive website performance optimization based on PageSpeed Insights recommendations and proven techniques.

What Does Website Speed Optimization Include?

1. Image Optimization

  • I upload images in the correct size (ideally 200–300 KB).
  • I convert images to WEBP format for better compression and quality.
  • I implement Lazyload effect, which loads images only when needed.

2. JavaScript and CSS Optimization

  • I move JS to the footer to prevent blocking content rendering.
  • I minimize and optimize CSS and JS, reducing file size and speeding up the website.

3. Caching and Compression

  • I configure W3 Total Cache for efficient caching.
  • I enable GZIP compression, which significantly reduces data transfer size.

4. Hosting and Database Optimization

  • I help you choose the right hosting to ensure optimal performance.
  • I optimize the database with WP-Optimize for faster page loading.

5. Plugin Reduction and Clean Code

  • I remove unnecessary plugins to keep the website fast and secure.
  • I work with ACF Pro + Custom Post Type + Slick Slider + Featherlight Lightbox, allowing maximum flexibility and control over the website.

Why Choose My Website Optimization Services?

I improve website speed – Your site will be faster and more responsive.
I enhance SEO results – Better chances of ranking higher in search engines.
I optimize for better user experience – Satisfied visitors lead to higher conversions.
I provide a personalized approach – Every website is analyzed individually for the best solution.

Want to speed up your website and improve search rankings? Contact me, and let’s fine-tune your website for top performance. 🚀

Meta Description (English)

Website speed optimization: Improve your website’s loading speed for better PageSpeed test results in PageSpeed Insights.

GDPR Optimization for Websites 2025: The Ultimate Guide to GDPR-Compliant Websites

Posted on by Jan Pavelka

The General Data Protection Regulation (GDPR) remains a central part of online compliance in 2025. Websites that process personal data must ensure they meet the requirements of the GDPR. In this article, I will explain how to optimize your website for GDPR compliance to meet legal requirements while improving the user experience.

  1. Cookies and Cookie Banners

One of the key aspects of GDPR optimization is the handling of cookies. Websites must inform users clearly and transparently about the use of cookies and obtain their consent. Personally, I like to use the CookieYes plugin, which provides an automatic cookie scanner. It’s very functional and helps identify all cookies used on the site and obtain appropriate consent.

Another plugin I recently came across is CCM 19, which also offers excellent features for cookie management.

  1. Mandatory Texts: Privacy Policy, Imprint, Liability Disclaimer

A GDPR-compliant website requires the proper mandatory texts. These include the privacy policy, imprint, and liability disclaimer. These texts should be created by a lawyer or through an online generator and checked regularly for updates. It’s especially important to list external services like social networks or Google services and explain transparently how data is processed.

  1. Store Google Fonts Locally

Using Google Fonts on a website can cause GDPR issues, as the fonts are loaded directly from Google’s servers, which can lead to the transmission of personal data. Therefore, it is necessary to store Google Fonts locally. When developing projects with ACF, I upload fonts locally in various formats (ttf, svg, woff, woff2, eot) to avoid the connection to Google.

If some plugins or page builders use Google Fonts that are not stored locally, I recommend the “Local Google Fonts” plugin. This plugin interrupts the connection to Google’s servers and stores the fonts locally on the website.

  1. Google Maps and Privacy

Using Google Maps on websites is another issue that can be problematic from a privacy perspective due to the connection to Google’s servers. However, a solution has recently been introduced where the Google Maps display is only loaded after user consent.

A plugin that offers this functionality is the Aweos Google Maps Iframe Load per Click Plugin. It blocks the connection to Google Maps until the user explicitly consents to load the map display. Alternatively, the CCM 19 plugin can also be used for this. For a more privacy-friendly solution, you can also use OpenStreetMaps instead of Google Maps.

  1. ReCAPTCHA – Alternative to Google

Google’s ReCAPTCHA is a widely used solution to prevent bots on forms. However, ReCAPTCHA often includes Google Fonts and cookies, which can be problematic from a privacy perspective. After some tests, I found that hCaptcha is a reliable alternative that does not use Google data and meets the GDPR requirements.

  1. Double Opt-in for Email Marketing

If you are running email marketing or have forms on your website (e.g., for newsletter sign-ups), you must ensure that users provide their consent through a double opt-in process. Plugins like Mailchimp or other email marketing tools typically offer the option to enable double opt-in to comply with GDPR regulations.

  1. Consent for Forms

Forms on websites must obtain explicit consent from users before processing personal data. This is particularly important for contact forms, registration forms, and newsletter forms. Users must be fully informed about what data is collected and how it will be used.

  1. Accessibility

One of the new challenges for websites in 2025 is accessibility. Websites must be accessible not only to all users but also to people with disabilities. This is an aspect that many agencies have not fully addressed. A good plugin that helps with this is All in One Accessibility, which allows for easy implementation of accessibility features.

  1. SSL Certificate

An SSL certificate is now a must for any website that processes personal data. It ensures a secure connection between the user and the website and protects against data misuse. An SSL certificate is not only a technical standard but also an essential element of GDPR optimization, as it ensures that all transmitted data is encrypted.

Conclusion

Optimizing a website for GDPR compliance is an ongoing process that needs to be regularly reviewed and updated. With the right tools and plugins like CookieYes, hCaptcha, Local Google Fonts, and All in One Accessibility, website owners can ensure that their site meets data protection requirements. Early implementation of GDPR measures not only protects against legal issues but also fosters user trust and provides a better user experience.

Web Accessibility for Websites and Online Shops in 2025: What Does the European Accessibility Act Bring?

Posted on by Jan Pavelka

The digital landscape is constantly evolving, and ensuring accessibility for all users is becoming a fundamental aspect of modern websites. In 2025, the European Accessibility Act (EAA) will come into effect, introducing new requirements for website and online shop operators. What changes will it bring, and how can businesses prepare?

New Legislation and Who It Affects

The European Accessibility Act establishes rules for digital services and products to ensure accessibility for people with disabilities and older citizens. This law applies to websites, mobile applications, and electronic services and will be enforced starting June 28, 2025.

Who is affected by the law?

  • Online shops with an annual revenue exceeding 2 million euros.
  • Providers of digital services, including online banking, booking systems, and streaming services.
  • All websites in the public sector.

Who is exempt from the law?

  • Small businesses (micro-enterprises) with fewer than 10 employees and annual revenue below 2 million euros.
  • Websites and apps that were not created or funded by the service provider before June 2025.

How to Ensure Website Accessibility?

Accessibility Requirements

The key principles are perceivability, operability, understandability, and robustness, aligned with WCAG 2.1 standards:

  • Alternative text for images.
  • Keyboard-only navigation capability.
  • Sufficient contrast between text and background.
  • Options for text enlargement and color adjustments.

Solution Analysis: All in One Accessibility

To comply with regulations, the All in One Accessibility plugin provides an AI-powered solution for automated website accessibility.

Features and Benefits:

  • Compliance with international standards: WCAG 2.0, 2.1, 2.2, ADA, Section 508, EAA EN 301 549.
  • Quick deployment without coding skills.
  • Automatic detection and correction of common accessibility issues.
  • 23 features in the free version, including text enlargement, color blindness mode, and contrast adjustments.

Drawbacks:

  • Automation may not cover all specific user needs.
  • More complex websites may require additional manual adjustments.

Recommendations for Web Developers

  • Implement WCAG standards during website development.
  • Use testing tools such as Wave or Lighthouse to check accessibility compliance.
  • Combine automated tools like All in One Accessibility with manual testing.

Conclusion

The European Accessibility Act introduces significant changes for digital providers. Websites and online shops should prepare in advance to avoid penalties and enhance the user experience for all visitors. Automated tools like All in One Accessibility can assist, but manual checks remain essential.

Early adoption of accessibility measures not only ensures legal compliance but also improves SEO rankings, increases user conversions, and enhances website accessibility for all audiences.

What is Artificial Intelligence used for?

Posted on by Jan Pavelka

Artificial Intelligence (AI) is widely used in various fields. Some of its main applications include:

  • Text and email creation – AI can generate texts, improve phrasing, and assist with automated communication.
  • Translations – advanced language models allow for fast and accurate text translation between different languages.
  • Data processing – AI enables format conversion, analysis of large data sets, mathematical calculations, and comparisons.
  • Information retrieval – serves as an alternative to traditional web searches, providing quick answers and product comparisons.
  • Basic health assessments – AI can help with preliminary diagnoses based on described symptoms.
  • Inspiration and lifestyle – offers creative ideas, DIY guides, and technical solutions for various tasks.
  • Tool searching – helps find suitable software or physical tools for specific needs.

Popular AI-based services

Some of the most well-known AI services include ChatGPT, DeepL, Google Translate, Grammarly, Jasper AI, and Midjourney. These tools assist with text processing, translations, image generation, and content creation.

AI in website development

AI assists with code generation, design optimization, and content personalization. Services such as Wix ADI, Framer AI, and Hostinger AI Website Builder enable automated website creation. Developers use AI to speed up processes and improve user experience.

AI in programming

AI tools like GitHub Copilot, Tabnine, and Codeium help with code writing, bug fixing, and algorithm optimization. AI also simplifies software testing and predicts potential errors, significantly increasing developer efficiency.

How to Create a Website with the “Mobile-First” Approach

Posted on by Jan Pavelka

What Does “Mobile-First” Mean?

The “Mobile-First” approach means that when designing websites, the appearance and functionality on mobile devices are prioritized first. Only after that is the website adapted for larger screens such as tablets and desktop computers.

Why is Mobile-First Important?

  • Most users use mobile phones – The majority of internet traffic comes from mobile devices.
  • Google prioritizes mobile websites – Since 2018, Google has been indexing websites based on their mobile version.
  • Faster and more efficient design – Start with a simple version and add more complex elements only where necessary.

Step-by-Step Guide

1. Planning and Wireframes

First, create a simple sketch or wireframe layout for mobile devices. Focus on the key elements:

  • Navigation
  • Content
  • Call-to-Action (CTA) buttons

2. Use Responsive Design

Use Flexbox or CSS Grid to arrange elements. Utilize media queries to adapt the design for larger screens.

@media (min-width: 768px) {
    body {
        font-size: 18px;
    }
}

3. Speed Optimization

  • Use compressed and lazy-loaded images.
  • Minimize CSS and JavaScript.
  • Implement caching for faster loading times.

4. Testing

Test the website on different devices and browsers using tools like:

    • Google DevTools (F12 in Chrome)
    • BrowserStack
    • Responsinator

5. SEO and UX

  • Use structured data.
  • Ensure easy navigation and clear content.
  • Implement large enough buttons and high-contrast colors.

Conclusion

The Mobile-First approach ensures that your website is fast, accessible, and well-ranked by search engines. Start with the essential elements for mobile devices and gradually add additional features for larger screens.

How to Create a Website with WordPress – A Beginner’s Guide

Posted on by Jan Pavelka

WordPress is one of the most popular content management systems (CMS) in the world. It is flexible, easy to use, and offers numerous customization options. Whether you want to create a blog, a business website, or an online store, WordPress is an excellent choice. In this guide, you’ll learn what you need to get started, what options are available, and how to design your website effectively.

1. What Do You Need?

Before you start building your WordPress website, you need:

A Domain – This is your website’s address (e.g., www.mywebsite.com). You can purchase domains from registrars like GoDaddy, Namecheap, or Google Domains.

Web Hosting – A web server where your website files are stored. Popular WordPress hosting providers include SiteGround, Bluehost, and Hostinger. Many of these offer WordPress-optimized hosting with one-click installation and automatic updates.

WordPress Installation – Most hosting providers offer a one-click installation for WordPress. Alternatively, you can download WordPress from wordpress.org and install it manually.

2. First Steps in WordPress

After installing WordPress, you can log in to the WordPress dashboard to set up your site:

Choose a Design and Theme
Under Appearance → Themes, you can choose from many free and premium themes. A theme determines the basic design of your website. Popular choices include Astra, OceanWP, and GeneratePress.

Install Essential Plugins
Plugins add functionality to your site. Useful plugins for beginners:

  • Yoast SEO – For search engine optimization (SEO)
  • WPForms – Easy contact form creation
  • Elementor or WPBakery – Drag-and-drop page builders for easy layout design
  • WooCommerce – If you want to create an online store

Create Pages and Posts
Go to Pages → Add New to create pages like Home, About Us, Contact.
For blog posts, go to Posts → Add New.

3. Design Options in WordPress

WordPress Default Editor (Gutenberg)

WordPress has a built-in block editor called Gutenberg, which allows you to structure content using blocks. It’s simple but may not be sufficient for complex layouts.

Elementor (Easy and Flexible)

Elementor is a drag-and-drop page builder that allows you to create custom layouts with ease. Benefits: ✔️ No coding skills required
Large selection of design templates
Many additional features through add-ons

DIVI (Premium Solution)

DIVI is a powerful premium theme with a built-in Visual Builder. Benefits: ✔️ Highly customizable with hundreds of templates
Includes a custom theme builder
One-time payment for lifetime use

WPBakery Page Builder (Established Solution)

WPBakery is one of the oldest page builders for WordPress. Benefits:

Many themes are already compatible with WPBakery
Large community and many extensions

Advanced Custom Fields (ACF) for Developers

If you want maximum customization, the ACF (Advanced Custom Fields) plugin allows you to manage custom fields and flexible content efficiently. Benefits:

  • Ideal for developers and custom projects
  • Enables dynamic content

4. Conclusion: Which Solution is Right for You?

  • For beginners: Elementor or a ready-made theme is ideal, as no coding skills are required.
  • For advanced users: DIVI or WPBakery offers more flexibility.
  • For developers: ACF and custom themes provide maximum control.

WordPress is a powerful system that can be used for almost any web project. With the right tools, you can create a professional website effortlessly. 🚀

How to create a simple website: a beginner’s guide

Posted on by Jan Pavelka

Creating a simple website is easier than ever, thanks to modern website builders, content management systems (CMS), and a wealth of free resources. Whether you need a personal blog, portfolio, or small business website, this guide will walk you through the key steps to building your site quickly and efficiently.

1. Choose the Right Platform

The first step is deciding how you want to build your website. There are several approaches:

Website Builders (Easiest Option)

If you have little to no experience with coding, website builders offer drag-and-drop functionality. Some popular options include:

  • Wix – User-friendly with pre-designed templates.
  • Squarespace – Great for portfolios and small business websites.
  • Weebly – Simple and affordable, ideal for small projects.

Content Management Systems (CMS) (More Flexible)

If you want more customization and control, a CMS is the way to go. Popular CMS options include:

  • WordPress (most popular) – Great for blogs, business sites, and even e-commerce.
  • Joomla – More complex but powerful for custom projects.
  • Drupal – Ideal for large-scale or highly customizable websites.

Custom Coding (Advanced Users)

If you have web development skills, you can build a site from scratch using:

  • HTML, CSS, and JavaScript.
  • Frameworks like Bootstrap or Tailwind CSS.
  • Website hosting services like GitHub Pages, Netlify, or Vercel.

2. Get a Domain and Hosting

A website needs a domain (your website’s address) and hosting (a server where your website files are stored). Some website builders include hosting, but if you’re using a CMS or coding from scratch, you’ll need:

  • Domain Registrars – Buy a domain from GoDaddy, Namecheap, or Google Domains.
  • Hosting Providers – Bluehost, SiteGround, or Hostinger offer affordable hosting for beginners.

3. Design and Structure Your Website

A simple website should have essential pages that visitors expect:

  • Home Page – The main landing page with an overview of your site.
  • About Page – Introduces you or your business.
  • Services/Products Page – If applicable, list what you offer.
  • Contact Page – Includes a contact form, email, or social links.
  • Blog (Optional) – A place to post articles and updates.

Where to Find Images and Icons

Using high-quality visuals is essential for a professional look. Free resources include:

  • Unsplash – High-resolution stock photos.
  • Pexels – Free images and videos.
  • Pixabay – Royalty-free photos, illustrations, and videos.
  • Flaticon – Free icons for UI design.

4. Optimize for Mobile and SEO

  • Ensure mobile-friendliness – Most website builders and CMS themes are responsive by default.
  • Improve page speed – Use tools like Google PageSpeed Insights.
  • SEO Basics – Optimize titles, descriptions, and content for search engines.

5. Publish and Maintain Your Site

Once your website is live, update it regularly by adding new content, checking for broken links, and ensuring security updates are applied.

Final Tips:

  • Choose a clean and simple design for easy navigation.
  • Prioritize fast loading times for a better user experience.
  • Secure your site with SSL encryption for visitor safety.

Creating a simple website doesn’t have to be overwhelming. With the right platform, hosting, and a few essential tools, you can have a professional-looking site up and running in no time!

Do you have any questions or need help getting started? Let me know!

Webdesign Prague – Your Hub for Expert Web Development

Posted on by Jan Pavelka

In the heart of Europe, Prague is not only known for its stunning architecture, rich history, and vibrant culture, but also as a thriving tech hub for web development. Whether you’re a local business or an international company looking to expand your online presence, the city offers a wide range of talented professionals specializing in web development. From frontend and backend programming to full-stack development, WordPress expertise, and custom software solutions, Prague has it all.

Why Choose Web Design Services in Prague?

Prague has become a go-to destination for businesses seeking cutting-edge web design and development services. The city boasts a dynamic tech ecosystem that attracts highly skilled developers, designers, and digital specialists. But what makes web design in Prague stand out?

1. A Thriving Tech Scene

Prague’s tech industry has grown significantly over the past decade. With an abundance of startups, established tech companies, and a talented pool of professionals, the city is an ideal place to find experts capable of delivering exceptional web design and development services.

2. Cost-Effective Solutions

Compared to other Western European cities, Prague offers high-quality web design and development services at a fraction of the cost. This makes it a perfect destination for businesses looking to achieve great results without breaking the bank.

3. Expertise in Diverse Technologies

Whether you’re looking for custom-built solutions or using popular platforms like WordPress, the range of expertise in Prague is vast. Local developers are proficient in various technologies, including HTML5, CSS3, JavaScript, PHP, React, Angular, and many more, ensuring that your web project is completed with the latest and most efficient technologies.

Web Development Services in Prague

Prague’s web development scene is diverse, with professionals offering a range of services to help businesses build and maintain a robust online presence.

1. Custom Web Design and Development

If you’re looking for a truly unique website, custom web design and development in Prague will meet your needs. Experts in the city specialize in creating tailor-made solutions that align perfectly with your brand’s identity and business goals. From dynamic, responsive websites to interactive web applications, Prague’s developers bring your vision to life.

2. WordPress Expertise

WordPress is one of the most popular platforms for building websites, and Prague has a wealth of WordPress developers with the skills to create beautiful, user-friendly websites. Whether you’re a small business looking for a simple blog or an enterprise requiring complex functionalities, WordPress developers in Prague offer scalable, secure, and SEO-friendly solutions.

3. E-Commerce Development

As online shopping continues to grow, having a well-designed and functional e-commerce site is essential. Prague’s web design and development teams specialize in building high-performance e-commerce websites using platforms like WooCommerce, Shopify, and Magento. Whether you’re launching a new online store or looking to optimize an existing one, Prague’s experts have the experience to ensure your e-commerce site is both visually appealing and highly functional.

4. Mobile-Friendly and Responsive Design

With the majority of internet users accessing websites through mobile devices, responsive design has become a necessity. Web designers in Prague ensure that your website looks and performs flawlessly across all devices – from desktops to smartphones and tablets. This ensures that your audience has the best possible user experience, no matter how they access your site.

5. SEO and Digital Marketing

Having a beautifully designed website is only half the battle. To make sure your site gets the attention it deserves, SEO (Search Engine Optimization) is crucial. Prague’s web design professionals understand the importance of SEO and integrate optimization strategies to help your site rank higher in search engine results, attracting more visitors and potential customers.

Why Prague is a Great Choice for International Businesses

Prague is not only a fantastic location for local businesses but also for international companies looking to expand their digital footprint. The city’s strong reputation as a technology and innovation hub, combined with a highly skilled workforce, makes it an ideal destination for businesses worldwide. Whether you’re in need of a website overhaul, a custom web application, or ongoing support, Prague has a wealth of professionals ready to take your project to the next level.

Conclusion

In conclusion, Prague has firmly established itself as a leading destination for high-quality, cost-effective web design and development services. The city offers a wealth of talented professionals specializing in everything from custom-built websites to WordPress solutions and e-commerce platforms. If you’re looking for expert web design services that will elevate your online presence and deliver measurable results, Prague is the place to be.

Reach out to a local web development expert in Prague today and start building a website that will take your business to new heights.

The Future of Web Development: Trends and Best Practices

Posted on by Jan Pavelka

Introduction

In the ever-evolving digital world, staying ahead of web development trends is crucial for businesses and developers alike. Whether you’re creating a new website or upgrading an existing one, understanding modern technologies and best practices can make all the difference. As an experienced web developer in Prague, I keep up with industry shifts to provide cutting-edge solutions. Here’s what’s shaping the web development landscape today.

Latest Trends in Web Development

1. Headless CMS and API-Driven Development

Traditional CMS platforms like WordPress are evolving with headless solutions, allowing content to be delivered via APIs for greater flexibility. This approach enhances performance, scalability, and omnichannel integration.

2. Progressive Web Apps (PWAs)

PWAs offer the best of both web and mobile experiences, providing offline functionality, improved performance, and an app-like experience. Businesses are increasingly adopting this technology to enhance user engagement and retention.

3. AI-Powered Web Solutions

Artificial intelligence and machine learning are being integrated into websites for enhanced user experiences, such as personalized recommendations, chatbots, and automated content generation.

4. Dark Mode and UX Enhancements

Dark mode has gained popularity due to its aesthetic appeal and reduced eye strain. Modern websites incorporate user-friendly interfaces, accessibility enhancements, and smooth animations to improve overall experience.

5. Performance and Security Optimization

Fast-loading, secure websites are non-negotiable in today’s digital space. Developers are focusing on Core Web Vitals, secure coding practices, and optimized hosting solutions to ensure high performance and protection against cyber threats.

Best Practices for Web Development

– Mobile-First Design

With mobile users surpassing desktop users, a mobile-first approach is essential. Responsive design ensures that websites adapt seamlessly to different screen sizes and devices.

– SEO and Performance Optimization

Search engine optimization (SEO) goes hand in hand with web development. Optimized images, structured data, and clean code contribute to higher rankings and better user experience.

– User-Centric Development

Understanding user behavior and preferences helps create intuitive websites. A client-focused approach ensures that the final product aligns with business goals and audience needs.

How I Can Help You

As a full-stack web developer based in Prague, I provide tailored solutions, whether you need a custom WordPress website, an optimized frontend, or a scalable backend. I stay up-to-date with the latest industry trends to deliver high-quality websites that drive results.

Ready to elevate your web presence? Let’s collaborate! Contact me today.

Overview of professions in the web industry

Posted on by Jan Pavelka

Website Development: An Expanding Industry with Diverse Professions

Website development is a modern field that has provided employment opportunities for many professionals. With the expansion of the internet across the entire country and practically the whole modern world, the industry has seen a rapid boom. This development has led to the creation of numerous new job positions, making it difficult for many to understand what each profession in our industry entails. The situation is further complicated by the fact that job titles are not strictly defined—each profession has multiple alternative names, and many roles overlap. Since most web agencies have smaller teams, many employees perform multiple functions. In the case of freelancers, all roles are combined into a single person.

In today’s article, I will describe the responsibilities of individual professions. By the end, you should have a clear understanding of who a graphic designer is, what a web developer creates, what tasks a SEO specialist handles, what an affiliate manager does, what a copywriter focuses on, who a PPC specialist is, and why a project manager has such a challenging role.

Graphic Designer (Graphic Designer)

A graphic designer is a creative professional who creates the visual design of websites. Their main tools are graphic programs such as Adobe Photoshop, Adobe Fireworks, or the open-source GIMP. A graphic designer translates the client’s vision of a website into a visual concept, which, once approved, is handed over to a web developer for implementation.

Web Developer (Web Developer)

The web developer profession has several alternative names. Depending on their skill set, a web developer might also be called a coder or PHP programmer. A web developer is responsible for programming and developing websites. They typically receive a graphic design in PSD format from a graphic designer and then code the website based on this design.

The final product of a web developer’s work is a fully functional website. For complex projects, a web developer’s role is divided into front-end and back-end development:

  • Front-end developers use HTML, CSS, and JavaScript to create the visual appearance and simple interactive elements.
  • Back-end developers handle integration with content management systems and complex functions using PHP, Python (and its frameworks), or JavaScript (and its libraries).

SEO Specialist / SEO Consultant (SEO Specialist, SEO Consultant)

A SEO specialist ensures that a website ranks highly in search engines. Their primary role is search engine optimization (SEO). Several years ago, only a few businesses had websites. Today, nearly every company has an online presence, leading to increased competition in search rankings.

A SEO specialist employs various methods to achieve high search engine rankings:

  1. Keyword Analysis – Identifying highly searched terms that best characterize the client’s industry.
  2. On-page SEO Optimization – Ensuring the website is SEO-friendly, eliminating duplicate content, adding original meta descriptions and titles, and optimizing website text.
  3. Off-page SEO Optimization (Link Building) – Evaluating and improving the backlink profile, registering websites in important directories, and developing a diverse set of backlinks.
  4. Social Media & Copywriting – Many SEO specialists also handle content creation and social media strategies.

Copywriter (Copywriter)

A copywriter specializes in writing engaging and persuasive content for websites. Their work includes:

  • Writing compelling product descriptions
  • Creating company introductions
  • Developing blog content and articles
  • Crafting ad and PR texts

A skilled copywriter naturally incorporates keywords into the text, attracting visitors and increasing conversion rates.

Affiliate Manager (Affiliate Manager)

An affiliate manager oversees commission-based systems for large e-commerce stores. These systems allow partners to place advertisements, banners, or text links on their websites and earn a commission per click or sale. An affiliate manager’s responsibilities include:

  • Communicating with partners
  • Monitoring and optimizing partner effectiveness
  • Recruiting new partners
  • Managing affiliate software

Project Manager (Project Manager)

A project manager leads the team in a web development company, acting as the link between company executives, clients, and the development team. Their responsibilities include:

  • Negotiating contracts with clients
  • Assigning tasks to team members
  • Monitoring deadlines and quality
  • Improving team efficiency and communication

A project manager is like a conductor managing an orchestra. They work under high pressure using tools such as Basecamp or Toggl.

Social Media Specialist / Social Media Manager (Social Media Specialist, Social Media Manager)

A social media specialist manages corporate and client social media accounts, ensuring regular, high-quality posts on Facebook, LinkedIn, Instagram, and Twitter. Their tasks include:

  • Creating and managing profiles
  • Engaging with followers
  • Developing social media campaigns
  • Monitoring engagement and statistics

PPC Specialist / PPC Consultant (PPC Specialist, PPC Consultant)

A PPC specialist manages pay-per-click (PPC) campaigns, a form of paid advertising where businesses pay for each visitor that clicks on their ad. PPC advertising platforms include Google Ads, Facebook Ads, and Heureka. A PPC consultant:

  • Identifies optimal keywords
  • Writes compelling ad copy
  • Analyzes campaign performance
  • Optimizes conversions and ROI

UX Designer / UX Specialist (UX Designer, UX Specialist)

A UX designer focuses on website usability and user experience. Their primary tasks include:

  • Creating wireframes and prototypes
  • Ensuring intuitive navigation
  • Reducing bounce rates
  • Improving overall user satisfaction

Email Marketing Specialist (Email Marketing Specialist)

An email marketing specialist develops email campaigns, including:

  • Designing responsive HTML emails
  • Creating engaging content
  • Growing and managing subscriber lists
  • Testing and optimizing email performance

Other Roles in Web Development Companies

In addition to these specialized roles, web development companies also have business owners, directors, HR specialists, secretaries, and accountants. One of the most unusual roles I encountered in a company was a “fisherman”—a person who visited the office twice a month to clean the fish tank.

Final Thoughts

This article provides a detailed overview of web development professions. Understanding these roles can help businesses choose the right professionals for their projects and ensure successful online growth.

And to conclude – here is a fantastic infographic!

Le Tour Yorkshire – Grand Départ 2014

Posted on by Jan Pavelka

Today is June 5, 2014 and in few hours starts in Leeds 101st year of the legendary Tour de France. It is already the 20th Tour, who starts in the British Isles. The entire city and maybe even the whole Yorkshire lives of race and yellow wheels, as a symbol of the race are on every corner. In the city should arrive reportedly up to 3 million fans. The whole event is called Le Tour Yorkshire – Grand Départ 2014.

Tour de France – Leeds